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How do I choose the best messaging platform for my campaign?

Choosing the right messaging platform (e.g., Google Messages, iMessage) helps optimize deliverability and user experience. Consider these factors:

  • Device & OS: Use iMessage if you’re on iOS and want seamless integration. Use Google Messages (web) if you’re on Android with a compatible phone and browser.
  • Audience reach: Check which platform your recipients commonly use. For example, iMessage won’t deliver to non-Apple devices via iMessage (unless SMS is turned ON).
  • Cost & plan constraints: Confirm that your device and carrier permit sending a high volume of SMS/MMS without triggering blocks.
  • Fallback capability: Ensure the platform supports fallback (e.g., sending as SMS if the preferred system isn’t available).
  • Open rates: See which platform have high open rates like WhatsApp has more open rate than a email.

Once you evaluate these criteria, select the platform in Send Blaster Pro’s settings and proceed with your campaign.